My first reaction to the Cloning Fact Sheet is negative. The title sounds a bit amateurish to me. Happily, I looked further than the title. One of the first things that I noticed about this source is the .gov domain name. This ending means that whatever ORNL is, it is a government institution. That alone does not make this a credible source, but I can be reasonably certain that I don't just have a crackpot spouting off ideas and I don't have a fraud looking to make money. If I strip away everything but www.ornl.gov, I'll find out that this is the website for Oak Ridge National Laboratory. That's a fairly credible source.
What else do I notice about this site that recommends it to me? First, it documents information along the way, so I can use that documentation to find more sources. Second, it culminates in a long list of related links. This isn't just one source, then. It's the gateway to a host of sources, all of which come with a certain amount of recommendation from this highly respected scientific lab.
Judgment: I would latch onto this page in a heartbeat. Not only will it provide quality information, but it will lead me on to even more quality information.